LAW 42
STRIKE THE SHEPHERD AND THE SHEEP WILL
SCATTER
JUDGMENT
Trouble can often be traced to a single strong
individual —the stirrer, the arrogant underling, the
poisoner of goodwill. If you allow such people room to operate,
others will succumb to their influence. Do not wait for the
troubles they cause to multiply, do not try to negotiate with
them—they are irredeemable. Neutralize their influence by
isolating or banishing them. Strike at the source of the trouble
and the sheep will scatter.
OBSERVANCE OF THE LAW I
Near the end of the sixth century B.C., the
city-state of Athens overthrew the series of petty tyrants who had
dominated its politics for decades. It established instead a
democracy that was to last over a century, a democracy that became
the source of its power and its proudest achievement. But as the
democracy evolved, so did a problem the Athenians had never faced:
How to deal with those who did not concern themselves with the
cohesion of a small city surrounded by enemies, who did not work
for its greater glory, but thought of only themselves and their own
ambitions and petty intrigues? The Athenians understood that these
people, if left alone, would sow dissension, divide the city into
factions, and stir up anxieties, all of which could lead to the
ruin of their democracy.
Violent punishment no longer suited the new,
civilized order that Athens had created. Instead the citizens found
another, more satisfying, and less brutal way to deal with the
chronically selfish: Every year they would gather in the
marketplace and write on a piece of earthenware, an ostrakon, the
name of an individual they wanted to see banished from the city for
ten years. If a particular name appeared on six thousand ballots,
that person would instantly be exiled. If no one received six
thousand votes, the person with the most ostraka recording his name
would suffer the ten-year “ostracism.” This ritual expulsion became
a kind of festival—what a joy to be able to banish those
irritating, anxiety-inducing individuals who wanted to rise above
the group they should have served.
In 490 B.C., Aristides, one of the great generals
of Athenian history, helped defeat the Persians at the battle of
Marathon. Meanwhile, off the battlefield, his fairness as a judge
had earned him the nickname “The Just.” But as the years went by
the Athenians came to dislike him. He made such a show of his
righteousness, and this, they believed, disguised his feelings of
superiority and scorn for the common folk. His omnipresence in
Athenian politics became obnoxious; the citizens grew tired of
hearing him called “The Just.” They feared that this was just the
type of man—judgmental, haughty—who would eventually stir up fierce
divisions among them. In 482 B.C., despite Aristides’ invaluable
expertise in the continuing war with the Persians, they collected
the ostraka and had him banished.
After Aristides’ ostracism, the great general
Themistocles emerged as the city’s premier leader. But his many
honors and victories went to his head, and he too became arrogant
and overbearing, constantly reminding the Athenians of his triumphs
in battle, the temples he had built, the dangers he had fended off.
He seemed to be saying that without him the city would come to
ruin. And so, in 472 B.C., Themistocles’ name was filled in on the
ostraka and the city was rid of his poisonous
presence.
THE, CONQUEST OF PER
The struggle now became fiercer than ever
around the royal litter [of A tahualpa, king of the Incan empire].
It reeled more and more, and at length, several of the nobles who
supported it having been slain, it was overturned, and the Indian
prince would have come with violence to the ground, had not his
fall been broken bv the efforts of Pizarro and some other of the
cavaliers, who caught him in their arms. The imperial borla was
instantly snatched from his temples by a soldier. and the unhappy
monarch, strongly secured, was removed to a neighboring building
where he was carefully guarded.
All attempt at resistance now ceased. The fate
of the Inca [Atahualpa] soon spread over town and country. The
charm that might have held the Peruvians together was dissolved.
Every man thought only of his own safety. Even the [Incan] soldiery
encamped on the adjacent fields took the alarm, and, learning the
fatal tidings, were seen flying in every direction before their
pursuers, who in the heat of triumph showed no touch of mercy. At
length night, more pitiful than man, threw her friendly mantle over
the fugitives, and the scattered troops of Pizarro rallied
once more at the sound of the trumpet in the bloody square of
Cajamarca.... [Atahualpa] was reverenced as more than a human. He
was not merely the head of the state, but the point to which all
its institutions converged as to a common center—the
keystone of the political fabric which must fall to pieces by its
own weight when that was withdrawn. So it fared on the [execution]
of Atahualpa. His death not only left the throne vacant, without
any certain successor, but the manner of it announced to the
Peruvian people that a hand stronger than that of their Incas had
now seized the scepter, and that the dynasty of the Children of the
Sun had passed away forever.
THE CONQUEST OF PERU, WILLIAM H. PRESCOTT,
1847
The greatest political figure in fifth-century
Athens was undoubtedly Pericles. Although several times threatened
with ostracism, he avoided that fate by maintaining close ties with
the people. Perhaps he had learned a lesson as a child from his
favorite tutor, the incomparable Damon, who excelled above all
other Athenians in his intelligence, his musical skills, and his
rhetorical abilities. It was Damon who had trained Pericles in the
arts of ruling. But he, too, suffered ostracism, for his superior
airs and his insulting manner toward the commoners stirred up too
much resentment.
Toward the end of the century there lived a man
named Hyperbolus. Most writers of the time describe him as the
city’s most worthless citizen: He did not care what anyone thought
of him, and slandered whomever he disliked. He amused some, but
irritated many more. In 417 B.C., Hyperbolus saw an opportunity to
stir up anger against the two leading politicians of the time,
Alcibiades and Nicias. He hoped that one of the two would be
ostracized and that he would rise in that man’s place. His campaign
seemed likely to succeed: The Athenians disliked Alcibiades’
flamboyant and carefree lifestyle, and were wary of Nicias’ wealth
and aloofness. They seemed certain to ostracize one or the other.
But Alcibiades and Nicias, although they were otherwise enemies,
pooled their resources and managed to turn the ostracism on
Hyperbolus instead. His obnoxiousness, they argued, could only be
terminated by banishment.
Earlier sufferers of ostracism had been formidable,
powerful men. Hyperbolus, however, was a low buffoon, and with his
banishment the Athenians felt that ostracism had been degraded. And
so they ended the practice that for nearly a hundred years had been
one of the keys to keeping the peace within Athens.
Interpretation
The ancient Athenians had social instincts unknown
today—the passage of centuries has blunted them. Citizens in the
true sense of the word, the Athenians sensed the dangers posed by
asocial behavior, and saw how such behavior often disguises itself
in other forms: the holier-than-thou attitude that silently seeks
to impose its standards on others; overweening ambition at the
expense of the common good; the flaunting of superiority; quiet
scheming; terminal obnoxiousness. Some of these behaviors would eat
away at the city’s cohesion by creating factions and sowing
dissension, others would ruin the democratic spirit by making the
common citizen feel inferior and envious. The Athenians did not try
to reeducate people who acted in these ways, or to absorb them
somehow into the group, or to impose a violent punishment that
would only create other problems. The solution was quick and
effective: Get rid of them.
Within any group, trouble can most often be traced
to a single source, the unhappy, chronically dissatisfied one who
will always stir up dissension and infect the group with his or her
ill ease. Before you know what hit you the dissatisfaction spreads.
Act before it becomes impossible to disentangle one strand of
misery from another, or to see how the whole thing started. First,
recognize troublemakers by their overbearing presence, or by their
complaining nature. Once you spot them do not try to reform them or
appease them—that will only make things worse. Do not attack them,
whether directly or indirectly, for they are poisonous in nature
and will work underground to destroy you. Do as the Athenians did:
Banish them before it is too late. Separate them from the group
before they become the eye of a whirlpool. Do not give them time to
stir up anxieties and sow discontent; do not give them room to
move. Let one person suffer so that the rest can live in
peace.
When the tree falls, the monkeys
scatter.
Chinese saying
OBSERVANCE OF THE LAW II
In 1296 the cardinals of the Catholic Church met
in Rome to select a new pope. They chose Cardinal Gaetani, for he
was incomparably shrewd; such a man would make the Vatican a great
power. Taking the name Boniface VIII, Gaetani soon proved he
deserved the cardinals’high opinion of him: He plotted his moves
carefully in advance, and stopped at nothing to get his way. Once
in power, Boniface quickly crushed his rivals and unified the Papal
States. The European powers began to fear him, and sent delegates
to negotiate with him. The German King Albrecht of Austria even
yielded some territory to Boniface. All was proceeding according to
the pope’s plan.
One piece did not fall into place, however, and
that was Tuscany, the richest part of Italy. If Boniface could
conquer Florence, Tuscany’s most powerful city, the region would be
his. But Florence was a proud republic, and would be hard to
defeat. The pope had to play his cards skillfully.
Florence was divided by two rival factions, the
Blacks and the Whites. The Whites were the merchant families that
had recently and quickly risen to power and wealth; the Blacks were
the older money. Because of their popularity with the people, the
Whites retained control of the city, to the Blacks’ increasing
resentment. The feud between the two grew steadily more
bitter.
THE WOLVES AND THE SHEEP
Once apon a time, the wolves sent an embassy to
the sheep, desiring that there might be peace between them for the
time to come. “Why,” said they, “should we be for ever waging this
deadly strife? Those wicked dogs are the cause of all; they are
incessantly barking at us, and provoking us. Send them away, and
there will be no longer any obstacle to our eternal friendship and
peace.” The silly sheep listened, the dogs were dismissed, and the
flock, thus deprived of their best protectors, became an easy prey
to their treacherous enemy.
FABLES, AESOP, SIXTH CENTURY B.C.
Here Boniface saw his chance: He would plot to help
the Blacks take over the city, and Florence would be in his pocket.
And as he studied the situation he began to focus on one man, Dante
Alighieri, the celebrated writer, poet, and ardent supporter of the
Whites. Dante had always been interested in politics. He believed
passionately in the republic, and often chastised his fellow
citizens for their lack of spine. He also happened to be the city’s
most eloquent public speaker. In 1300, the year Boniface began
plotting to take over Tuscany, Dante’s fellow citizens had voted
him in to Florence’s highest elected position, making him one of
the city’s six priors. During his six-month term in the post, he
had stood firmly against the Blacks and against all of the pope’s
attempts to sow disorder.
By 1301, however, Boniface had a new plan: He
called in Charles de Valois, powerful brother of the king of
France, to help bring order to Tuscany. As Charles marched through
northern Italy, and Florence seethed with anxiety and fear, Dante
quickly emerged as the man who could rally the people, arguing
vehemently against appeasement and working desperately to arm the
citizens and to organize resistance against the pope and his puppet
French prince. By hook or by crook, Boniface had to neutralize
Dante. And so, even as on the one hand he threatened Florence with
Charles de Valois, on the other he held out the olive branch, the
possibility of negotiations, hoping Dante would take the bait. And
indeed the Florentines decided to send a delegation to Rome and try
to negotiate a peace. To head the mission, predictably, they chose
Dante.
Some warned the poet that the wily pope was setting
up a trap to lure him away, but Dante went to Rome anyway, arriving
as the French army stood before the gates of Florence. He felt sure
that his eloquence and reason would win the pope over and save the
city. Yet when the pope met the poet and the Florentine delegates,
he instantly intimidated them, as he did so many. “Fall on your
knees before me!” he bellowed at their first meeting. “Submit to
me! I tell you that in all truth I have nothing in my heart but to
promote your peace.” Succumbing to his powerful presence, the
Florentines listened as the pope promised to look after their
interests. He then advised them to return home, leaving one of
their members behind to continue the talks. Boniface signaled that
the man to stay was to be Dante. He spoke with the utmost
politeness, but in essence it was an order.
And so Dante remained in Rome. And while he and the
pope continued their dialogue, Florence fell apart. With no one to
rally the Whites, and with Charles de Valois using the pope’s money
to bribe and sow dissension, the Whites disintegrated, some arguing
for negotiations, others switching sides. Facing an enemy now
divided and unsure of itself, the Blacks easily destroyed them
within weeks, exacting violent revenge on them. And once the Blacks
stood firmly in power, the pope finally dismissed Dante from
Rome.
The Blacks ordered Dante to return home to face
accusations and stand trial. When the poet refused, the Blacks
condemned him to be burned to death if he ever set foot in Florence
again. And so Dante began a miserable life of exile, wandering
through Italy, disgraced in the city that he loved, never to return
to Florence, even after his death.
THE LIFE OF THEMISTOCLES
[Themistocles‘s] fellow citizens reached the
point at which their jealousy made them listen to any slander at
his expense, and so [he] was forced to remind the assembly of his
achievements until they could bear this no longer. He once said to
those who were complaining of him: “Why are you tired of receiving
benefits so often from the same men?” Besides this he gave offense
to the people when he built the temple of Artemis, for not only did
he style the goddess Artemis Aristoboule, or Artemis wisest in
counsel —with the hint that it was he who had given the best
counsel to the Athenians and the Greeks-but he chose a site for it
near his own house at Melite... So at last the Athenians banished
him. They made use of the ostracism to humble his great reputation
and his authority, as indeed was their habit with any whose power
they regarded as oppressive, or who had risen to an eminence which
they considered out of keeping with the equality of a
democracy.
THE LIFE OF THEMISTOCLES, PLUTARCH, C. A.D.
46-120
Interpretation
Boniface knew that if he only had a pretext to
lure Dante away, Florence would crumble. He played the oldest card
in the book—threatening with one hand while holding out the olive
branch with the other—and Dante fell for it. Once the poet was in
Rome, the pope kept him there for as long as it took. For Boniface
understood one of the principal precepts in the game of power: One
resolute person, one disobedient spirit, can turn a flock of sheep
into a den of lions. So he isolated the troublemaker. Without the
backbone of the city to keep them together, the sheep quickly
scattered.
Learn the lesson: Do not waste your time lashing
out in all directions at what seems to be a many-headed enemy. Find
the one head that matters—the person with willpower, or smarts, or,
most important of all, charisma. Whatever it costs you, lure this
person away, for once he is absent his powers will lose their
effect. His isolation can be physical (banishment or absence from
the court), political (narrowing his base of support), or
psychological (alienating him from the group through slander and
insinuation). Cancer begins with a single cell; excise it before it
spreads beyond cure.
KEYS TO POWER
In the past, an entire nation would be ruled by a
king and his handful of ministers. Only the elite had any power to
play with. Over the centuries, power has gradually become more and
more diffused and democratized. This has created, however, a common
misperception that groups no longer have centers of power—that
power is spread out and scattered among many people. Actually,
however, power has changed in its numbers but not in its essence.
There may be fewer mighty tyrants commanding the power of life and
death over millions, but there remain thousands of petty tyrants
ruling smaller realms, and enforcing their will through indirect
power games, charisma, and so on. In every group, power is
concentrated in the hands of one or two people, for this is one
area in which human nature will never change: People will
congregate around a single strong personality like planets orbiting
a sun.
To labor under the illusion that this kind of power
center no longer exists is to make endless mistakes, waste energy
and time, and never hit the target. Powerful people never waste
time. Outwardly they may play along with the game—pretending that
power is shared among many—but inwardly they keep their eyes on the
inevitable few in the group who hold the cards. These are the ones
they work on. When troubles arise, they look for the underlying
cause, the single strong character who started the stirring and
whose isolation or banishment will settle the waters again.
In his family-therapy practice, Dr. Milton H.
Erickson found that if the family dynamic was unsettled and
dysfunctional there was inevitably one person who was the stirrer,
the troublemaker. In his sessions he would symbolically isolate
this rotten apple by seating him or her apart from the others, if
only by a few feet. Slowly the other family members would see the
physically separate person as the source of their difficulty. Once
you recognize who the stirrer is, pointing it out to other people
will accomplish a great deal. Understanding who controls the group
dynamic is a critical realization. Remember: Stirrers thrive by
hiding in the group, disguising their actions among the reactions
of others. Render their actions visible and they lose their power
to upset.
A key element in games of strategy is isolating the
enemy’s power. In chess you try to corner the king. In the Chinese
game of go you try to isolate the enemy’s forces in small pockets,
rendering them immobile and ineffectual. It is often better to
isolate your enemies than to destroy them—you seem less brutal. The
result, though, is the same, for in the game of power, isolation
spells death.
The most effective form of isolation is somehow to
separate your victims from their power base. When Mao Tse-tung
wanted to eliminate an enemy in the ruling elite, he did not
confront the person directly; he silently and stealthily worked to
isolate the man, divide his allies and turn them away from him,
shrink his support. Soon the man would vanish on his own.
Presence and appearance have great import in the
game of power. To seduce, particularly in the beginning stages, you
need to be constantly present, or create the feeling that you are;
if you are often out of sight, the charm will wear off. Queen
Elizabeth’s prime minister, Robert Cecil, had two main rivals: the
queen’s favorite, the Earl of Essex, and her former favorite, Sir
Walter Raleigh. He contrived to send them both on a mission against
Spain; with them away from the court he managed to wrap his
tentacles around the queen, secure his position as her top adviser
and weaken her affection for Raleigh and the earl. The lesson here
is twofold: First, your absence from the court spells danger for
you, and you should never leave the scene in a time of turmoil, for
your absence can both symbolize and induce a loss of power; second,
and on the other hand, luring your enemies away from the court at
critical moments is a great ploy.
Isolation has other strategic uses. When trying to
seduce people, it is often wise to isolate them from their usual
social context. Once isolated they are vulnerable to you, and your
presence becomes magnified. Similarly, con artists often look for
ways to isolate their marks from their normal social milieux,
steering them into new environments in which they are no longer
comfortable. Here they feel weak, and succumb to deception more
easily. Isolation, then, can prove a powerful way of bringing
people under your spell to seduce or swindle them.
You will often find powerful people who have
alienated themselves from the group. Perhaps their power has gone
to their heads, and they consider themselves superior; perhaps they
have lost the knack of communicating with ordinary folk. Remember:
This makes them vulnerable. Powerful though they be, people like
this can be turned to use.
The monk Rasputin gained his power over Czar
Nicholas and Czarina Alexandra of Russia through their tremendous
isolation from the people. Alexandra in particular was a foreigner,
and especially alienated from everyday Russians; Rasputin used his
peasant origins to insinuate himself into her good graces, for she
desperately wanted to communicate with her subjects. Once in the
court’s inner circle, Rasputin made himself indispensable and
attained great power. Heading straight for the center, he aimed for
the one figure in Russia who commanded power (the czarina dominated
her husband), and found he had no need to isolate her for the work
was already done. The Rasputin strategy can bring you great power:
Always search out people who hold high positions yet who find
themselves isolated on the board. They are like apples falling into
your lap, easily seduced, and able to catapult you into power
yourself.
Finally, the reason you strike at the shepherd is
because such an action will dishearten the sheep beyond any
rational measure. When Hernando Cortés and Francisco Pizarro led
their tiny forces against the Aztec and Incan empires, they did not
make the mistake of fighting on several fronts, nor were they
intimidated by the numbers arrayed against them; they captured the
kings, Moctezuma and Atahualpa. Vast empires fell into their hands.
With the leader gone the center of gravity is gone; there is
nothing to revolve around and everything falls apart. Aim at the
leaders, bring them down, and look for the endless opportunities in
the confusion that will ensue.
Image: A Flock of Fatted
Sheep. Do not waste precious
time trying to steal a sheep or two; do
not risk life and limb by setting upon
the dogs that guard the flock. Aim at the
shepherd. Lure him away and the dogs
will follow. Strike him down and the flock will
scatter—you can pick them off one by one.
Sheep. Do not waste precious
time trying to steal a sheep or two; do
not risk life and limb by setting upon
the dogs that guard the flock. Aim at the
shepherd. Lure him away and the dogs
will follow. Strike him down and the flock will
scatter—you can pick them off one by one.
Authority: If you draw a bow, draw the strongest.
If you use an arrow, use the longest. To shoot a rider, first shoot
his horse. To catch a gang of bandits, first capture its leader.
Just as a country has its border, so the killing of men has its
limits. If the enemy’s attack can be stopped [with a blow to the
head], why have any more dead and wounded than necessary? (Chinese
poet Tu Fu, Tang dynasty, eighth century)
REVERSAL
“Any harm you do to a man should be done in such a
way that you need not fear his revenge,” writes Machiavelli. If you
act to isolate your enemy, make sure he lacks the means to repay
the favor. If you apply this Law, in other words, apply it from a
position of superiority, so that you have nothing to fear from his
resentment.
Andrew Johnson, Abraham Lincoln’s successor as U.S.
president, saw Ulysses S. Grant as a troublesome member of his
government. So he isolated Grant, as a prelude to forcing him out.
This only enraged the great general, however, who responded by
forming a support base in the Republican party and going on to
become the next president. It would have been far wiser to keep a
man like Grant in the fold, where he could do less harm, than to
make him revengeful. And so you may often find it better to keep
people on your side, where you can watch them, than to risk
creating an angry enemy. Keeping them close, you can secretly
whittle away at their support base, so that when the time comes to
cut them loose they will fall fast and hard without knowing what
hit them.