* The one exception is a particularly fascinating team of students a few years back, who came back with no profits at all. How did they explain this in their presentation to the class? So immobilized by the five-dollar constraint, they couldn’t agree on an idea that they felt would produce a profit. So they decided to focus on “quality of life” rather than “quantity of profit,” and used the five dollars for a date night with their significant others. But even after deciding upon that course of action, they struggled with constraint: the trade-off whereby for five dollars, they said, “You can either get your girl approximately two flowers from a florist or you can get her an entire Costco rotisserie chicken.” (Yes, the roast chicken was five dollars at Costco, and yes, that one chicken was the meal for all of them.)