INDEX
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academia, 3, 90–92, 130–32, 195–201, 217–20
Academy of Management conference, 196, 198
creating them, 5–8
cultivating them, 29–30, 79, 160, 169, 175
embracing them, 47–49
guiding people to them, 177, 207–8
recognizing them, 147, 151, 173
adversity, 7, 20, 27, 88, 214, 220–21. See also disadvantages
Airbnb, 87
airline industry, 2, 43–45, 95–97
Alpin, Arch “Beaver” III, 38–39
Ambady, Nalini, 22
Anderson, Phil, 122
Arrhenius, Svante, 34–35
Asus, 54–55
athletes, 24, 28, 88–90, 179–80, 188. See also Nagasu, Mirai
attributions, 6–7, 26, 190, 208
create your own, 28
framing them, 186
and perceptions of others, 9–10, 22–23, 29
Audi, 75
authenticity, 7, 9, 106–8, 134–37, 141, 146, 192–93, 221
automobile racing, 75
Baer, Markus, 74–76
Banaji, Mahzarin, 168
Bartlett, Albert, 85
basic goods
and bringing value, 36–42
effective use of, 52, 55, 63, 68, 221
and your history/story, 49
Batavia Industrial Center, 76–77
benign violation theory, 107–8
Bertaux, Daniel, 202
Bezos, Jeff, 42–43
combatting it, 9, 49, 108, 171, 175–76
and ethnicity, 6, 9, 21, 69, 173–75, 214
perceptions lead to, 20–22, 28, 188, 190, 201
use in your favor, 7, 9, 112–14, 146–47, 169–73, 176, 180, 213
See also ageism; gender bias; racial bias; stereotypes
Bitterly, Brad, 106–7
Blakely, Sara, 129–30
Blink (Gladwell), 84
blood testing, 56–58
Bonaparte, Napoléon, 119
Bottomley, Laura, 162–63
Branson, Richard, 42–44
Brink, Kyle, 85
Brooks, Alison Wood, 106–7
Buffett, Warren, 41–42
CamelBak hydration pack, 88–90
car rental business, 98–99
Cardon, Melissa, 185
Carnahan, Seth, 21
character, 6–7, 9–10, 22, 145. See also personality traits
Chase, Robin, 98–99
Chicago Says No More, 82–83
Chinatown (New York City), 49–50
Chu, Jon M., 109–12
cognitive
dissonance, 99–100
Coldplay, 109–12
competence, circle of, 41–43, 45–46, 55, 57–58
competitive interdependence, 177–78
connections
authentic ones, 192–93
making them, 4, 83–86, 95, 128, 179
where they don’t exist, 95, 97
See also networking
constraints
embracing them, 76, 78–79, 221
examples of, 66–67
as impetus, 68–73
contact lenses (for chickens), 117–19, 123, 127–28
cooperative interdependence, 177–78
Costigan, Robert, 85
Crazy Rich Asians (film), 109–12
Creative Artists Agency (CAA), 140
critics/criticism, 27, 49, 110, 112, 165–66, 219
crowds, limits of, 49–52, 55–56, 63
crowdsourcing firm, 115–17
Czopp, Alexander, 176
Dahl, Dave, 206–7
Danielson, Antje, 98–99
Dave’s Killer Bread, 206–7
Davidai, Shai, 26
examples of, 4, 8–9, 103–5, 109–17, 129–34, 137–39, 161
explanation of, 8–9, 105–8, 136, 140
improvisational nature of, 115–17, 119, 127–28, 132
planning for, 117–28
situational cues for, 129–32, 136–39, 141, 221
See also authenticity; job seekers: and delighting in situ; pitches: prototypes for
diapers (disposable), 85–86
DigiPuppets, 94–95
Dirks, Kurt, 74–76
disabilities, physical, 169–73
disadvantages, 26, 108, 164, 218
turn into an edge, 11, 22, 173, 213
use in your favor, 6, 7, 169–73, 175, 203–5, 214
domestic violence, 82–83
Donovan, Marion, 85–86
Dow Chemical, 86
creating it, 10–11, 28, 39, 45, 213–14, 218–19
foundation of, 8, 46, 100, 218
primary principles of, 30, 46, 63, 79, 100, 114, 128, 141, 164, 180, 194, 208, 220–21
See also basic goods; bias; Delight; Effort; Enrich; Guide; hard work; privilege
Edwards, Ashley, 153–57, 160–61
Effort
and creating an edge, 10, 218–19
explanation of, 8, 10, 212–14, 220
reinforces your edge, 10, 29, 211, 214, 220
Eidson, Michael, 88–90
Einstein, Ben, 62–63
Ellison, Larry, 57
engineering field, 132–33, 161–63, 179, 191, 214–15
and bricolage, 86–88
explanation of, 8–9, 33–36, 100
go where its uncrowded, 49–52
grow where planted, 47–49
key elements/sources of, 39, 76
through basic goods, 36–46, 68
See also constraints; gut feel; incongruity; incubators; narratives: and numbers concept
entrepreneurs, 6
and constraints, 70–73
and eye for incongruity, 56–58
gut feel investment in, 131, 199
need to be flexible, 119–20
with passion, 183–86
who face bias, 9, 22, 58, 174–75
See also specific names
entrepreneurship, field of, 39–40, 57, 128, 130, 132, 155
equity field (private), 138–39
Evans, Doug, 61–63
Evdemon, Chris, 128
ex-cons, 206–7
Festinger, Leon, 100
films/film industry, 9, 14–15, 109–12, 158–59
Fitzpatrick, Dawn, 176–78
Ford, Henry, 115–16
Friedman, Robert Marc, 34–35
fund raising, 6, 17, 115–17, 123, 154–57, 175
Garland, Judy, 151
gender bias, 6, 20–22, 25, 73, 103–5, 161, 167, 174–80, 214. See also women
Germany, 203–5
Gilovich, Thomas, 26
Gino, Francesca, 136
Gladwell, Malcolm, 84
Goldman Sachs, 204–5
Graham, Paul, 173–74
Greenwood, Brad, 21
with authenticity, 192–93
expectations of others, 158–61, 169
explanation of, 8, 9, 145–46, 194
and external responsibilities, 187, 190
and owning who you are, 165–67, 194, 221
See also attributions; bias; perceptions: guiding them; self-awareness; stereotypes; trajectory
gut feel, 81–86, 90–92, 131, 199. See also intuition
Habib, Cyrus, 169–73
hair care business, 11, 81–83, 85, 88, 134–35
Hamilton, Arlan, 71
get more out of it, 19, 25–30, 212–13
and headwinds/tailwinds, 26, 29
it’s not enough, 17, 30, 113, 221
reinforces your edge, 10, 214, 220
Harmon, Carlyle, 86
Harper, Billy Gene, 86
health-care firm, 137–38
health-conscious, the, 61–63, 181–83
herd mentality, 49–52
Hilfer, Gabe, 109
Ho, Katherine, 112
Holmes, Elizabeth, 56–58
Hoover Dam, 66–67
humor, 4, 106–8, 116, 123, 132, 135, 180, 193
hydration pack. See CamelBak hydration pack
identity, 111–12, 156, 165–67, 173, 206–7
immigrants, 6, 14–15, 41, 107, 112–14, 170, 215–18
incongruity
making the most of, 139–40
seek it out, 100
incubators (corporate), 76–79
indispensable, make yourself, 132–34
inequality, 6, 23–25. See also bias
innovation, 58–61, 74, 77–79, 85–87, 89, 97
INSEAD business school, 117
Instagram, 165–66
intuition, 81–86, 92, 97, 99–100, 221. See also gut feel
inventors, 53, 59–61, 85–86, 88–90, 97. See also specific names; specific products
investment bankers, 132–33, 176–78
investors
and entrepreneurs’ passion, 183–86
and narrative/numbers, 98–99
venture capital, 57–58, 71, 140, 179–80
See also start-ups: investing in
Ji-Yong Kim, 178
job seekers, 6, 146, 175, 178, 213
in academia, 195–201
and delighting in situ, 130–32, 137–39
and your trajectory, 195–204
Jobs, Steve, 42, 44–45, 53, 158
Kaufman, Scott Barry, 151
Kay, Andrew, 53
Keller, Kathy, 133–34
Kissinger, Henry, 57
Klein, Freada Kapor, 25
Klein, Jill, 128
Kleiner Perkins, 62
Kohli, Martin, 202
Kutcher, Ashton, 158–61
laggards, 52–56
Las Vegas, 65–66
Lee, Aileen, 140
Level Playing Field Institute, 25
Lim, Adele, 109
Lowe, William C., 53
Ma, Jack, 42–43
MacGyver TV series, 87
Maitland, Frederick, 33
Mancuso, Joseph L., 76–77
Mark, Aimee, 176
mathematics field, 147, 149, 191, 215–17
medical
mental health field, 154–57
Mills, Vic, 86
MindRight, 154–57
Minhaj, Hasan, 106–8
modeling profession, 165–67
Monteith, Margo, 176
Musk, Elon, 1–4, 7–9, 105–6, 123–24, 129
Myers-Briggs Type Indicator (MBTI), 150–51
Nagasu, Mirai, 10, 13–14, 16–17, 20, 27–29
narratives
and numbers concept, 95–100
redirecting them, 112
networking, 73, 192–94, 196, 198
New York City, 50, 114, 171–72
New York Knicks, 179–80
New Yorker, The, 25
Newark, New Jersey, 43, 153–57, 161
Nickerson, Jackson, 74–76
Nobel Prize, 34–35
Nosek, Brian, 168
Olympics, 10, 13–14, 16, 27–29
create them, 100
from obstacles/constraints, 7–8, 221
through delight, 10, 105–8, 128, 135–36, 214, 221
Optical Distortion Inc. (ODI), 118
Osborne I (laptop), 52–53
Ovitz, Michael, 140
Paleo diet, 181–83
Paskvan, Kristie, 82
passion, 6, 131, 135, 183–86, 199
pattern recognition, 59, 63, 88–89, 91–92
perceptions, 5–7, 20–21, 108, 208, 220
and bringing value, 34–35
guiding them, 8–9, 25–30, 145–46, 149, 153, 169–72, 194, 214
and a person’s attributes, 9–10, 22–23, 190
redirecting them, 9, 173–80, 186, 221
and self-awareness, 157, 160, 164, 169, 171, 173, 187, 190
why they matter, 167
perseverance, 10, 13–19, 27–28
personality traits, 6–7, 9–10, 150–51
pitches, 6
and passion, 184–86
prototypes for, 121–28, 130, 132
Poincaré, Henri, 34–35
politicians, 168–73
PowerBar, 89
preparedness, 2, 115–17, 119–21, 127–28, 172, 178–79, 221
Princess Heroes book series, 105
privilege, 21, 25–30, 155–56, 190, 213–14
problems
formulation of, 74–76
the nature of, 94–95
in search of solutions, 92–95
Procter & Gamble, 86
and entrepreneur Edwards, 154–57
and a person’s perceptions, 20–22
use in your favor, 6, 180, 214
Raffaelli, Ryan, 56
Rosenthal, Robert, 22
Ryanair, 95–97
Schweitzer, Maurice, 106–7
Scott, Allison, 25
Scudamore, Brian, 47–49
self-awareness, 7–9
examples of, 146–49, 158–63, 171–73
and expectations of others, 158–61, 171–73
explanation of, 146, 149–53, 163–64
and having passion, 185–86
reclaiming it, 155–57
strong sense of, 152, 164, 169, 187, 190
Seligman, Martin, 119
Sezer, Ovul, 136
Shapiro, Robert, 57
Slumdog Millionaire, 15
social
hierarchy, 177
skills, 22–23
solutions, in search of problems, 92–95
Soros Fund Management, 177
Southwest Airlines, 95–97
space industry (private), 2–4
SpaceX, 1–4
Stanford University, 154–55, 161, 197
and corporate incubators, 78–79
and having passion, 184–86
ideas for, 39–40, 70–71, 76–78, 154
influential, 173–74
investing in, 52, 60–63, 115–17, 128, 140, 175, 184–86
See also entrepreneurs; inventors; specific companies, specific products
stereotypes, 7–9, 29, 105, 166–69, 173–76, 191
Stevenson, Robert Louis, 19
Suster, Mark, 184
Swiss watch industry, 56
system, the, 23–25
Taiwan, 14, 39, 50–51, 109, 131
talent agents, 140
teaching profession, 21, 215–20. See also academia
incubators for, 77
and laptops, 52–55
less is more, 54–55
and screen finger puppets, 94–95
See also specific companies; specific types
Teigen, Chrissy, 165–67
thinking
flexible, 121
Thomas, Pete, 57
3-D printer project, 92–95
Time magazine, 53
trajectory, 221
different types of, 199, 202–4
explanation of, 195, 200–202, 207–8
Uber, 140
UC Irvine, 197–98
University of Maryland scholars, 83–84
value, 74
follows Delight, 8–9, 29, 112, 136
guide others to, 7, 22, 199, 201
through your basic goods, 33, 36–42
van Bree, Stan, 76
van der Waals, Johannes Diderik, 34–35
VaynerMedia, 186–87, 189–90, 194
Virgin empire, 42–45
Waldman, Katy, 25
Wall Street Journal, 58
Wasek, Don, 38–39
Washington University researchers, 74–76
Watson, Thomas, 41
Wayne, Ronald, 53
wealth management (private), 204–5
wealthy, the, 1, 4, 6, 21, 25, 41, 63, 123–24, 168, 214
Wine Library, 186, 189–90, 194
women
of color, 21, 25, 28, 154–57, 167, 180
face bias, 20–22, 25, 154–57, 167
guide their advantages, 176–78
posturing by, 191–92
Y Combinator, 173–74
Yale University, 154–56, 161, 197
Zhang, Letian, 24