Praise for The Customer Driven-Culture

If you ever thought that creating a successful business was just about technology, then this is the book to change your mind forever. Travis and Monty take us into the guts of Microsoft to show how a “tech company” is actually a “customer-driven company.” And creating a culture tied to practice was the key to making this shift successful.

Tricia Wang, Tech Ethnographer and Cofounder, Sudden Compass

“If you like the idea of customer centricity but aren’t sure what it feels like in practice, I can’t imagine a better place to start than The Customer-Driven Culture. This book provides vivid, compelling stories about customer centricity in action--and specific, accessible steps to help you get there. Beyond that, it models the very characteristics of a customer-driven organization: openness, generosity, and gratitude. A treasure trove of great ideas, and a joy to read.”

Matt LeMay, Cofounder of Sudden Compass and Author of Agile for Everybody