Contents
Section
1
Persuasion Fundamentals
The Six Priorities Determine Where the Eye Looks First
What Makes an Image Compelling
Changing Camera Angle: Wide vs. Close
Changing Camera Position: High, Low, and Eye Level
Blocking: Placing People and Cameras
Framing and the Rule of Thirds
The Weirdness of Right-Handedness
The Right Message Is the First Step
Start with the Basics: An Elevator Pitch
Serif Fonts: The Voice of Tradition
Sans Serif: The Voice of the Future
Script Fonts: Handwriting for Computers
Monospace: Return of the Typewriter
Specialty—Creativity Runs Amok
Tighten Line Spacing for Titles
Then, Along Comes Isaac Newton
The Special Case of Skin Color
Section
2
Persuasive Still Images
Charts Make Your Points Visually
Choose the Right Chart for Your Data
Transitions: Less Is More. Really.
8 Edit and Repair Still Images
Getting Started with Photoshop
Creating a New Photoshop Document
Manipulating Images Using Free Transform
Adding a Background Behind a Layer
Section 3
Persuasive Moving Images
Storyboards Are a Tool for Thinking
Fast, Big Storage Is Essential
11 Create Compelling Content with Interviews
Ten Simple Rules to be a Good Interview Guest
Mixers and Multichannel Recorders
Renting: An Alternative to Buying
Props: Something for Talent to Work With
Working with Inexperienced Talent
Step 5: Organize the Story in the Timeline
Step 9: Create the Final Audio Mix
Step 10: Finalize the Look and Colors
15 Motion Graphics: Make Things Move
The Playhead and the Mini-Timeline
Creating a Simple Animated Composite
Organizing a Project Using Groups
The Last Step: Saving and Exporting Your Work
16 Advanced Motion: Particles, Paths, and Perspective
Online: www.peachpit.com/visualpersuasion
Includes handy shortcuts for popular software.