Section 3
Persuasive Moving Images
SECTION GOALS
As we move from still images into video, everything we learned about still images also applies to video with one big exception: In video, everything moves! Talent moves, cameras move, titles and graphics move. Because of this movement, our persuasive options expand.
In this section, we explore just what all this movement means; plus, two chapters on interviews and audio that apply to most video projects. The chapters in this section are:
-
Chapter 10: Video Pre-production.
How to plan a video shoot and manage your media. -
Chapter 11: Create Compelling Content with
Interviews. How to improve
your interviewing techniques. -
Chapter 12: Sound Improves the
Picture. An audio overview from gear to recording and
editing.
-
Chapter 13: Video Production. How to
shoot effective video.
-
Chapter 14: Video Post-production.
An editing workflow from import to final output.
-
Chapter 15: Motion Graphics: Make Things
Move. An introduction to motion graphic videos.
-
Chapter 16: Advanced Motion:
Particles, Paths, and Perspective. Advanced and exciting
motion graphic techniques. This chapter, and several tables of
keyboard shortcuts, are only available online. Go to: www.peachpit.com/
visualpersuasion to register your book and download this chapter.
FOUR FUNDAMENTAL THEMES
-
Persuasion is a choice we ask each
individual viewer to make.
-
To deliver our message, we must first
attract and hold a viewer’s attention.
-
For greatest effect, a persuasive
message must contain a cogent story, delivered with emotion,
targeted at a specific audience, and end with a clear Call to
Action.
-
The Six Priorities and
the Rule of Thirds provide guidelines we can use to
effectively capture and retain the eye of the viewer.
THE SIX PRIORITIES
These determine where the eye looks first in an image:
-
Movement
-
Focus
-
Difference
-
Brighter
-
Bigger
-
In front