PART FOUR
 Images
PREVENTION IS
THE CURE

It should first be noted, however, that the 1960s and 1970s did not witness so much a difficult birth of approaches to prevention that focused on environmental and lifestyle causes of cancer, as a difficult reinvention of an older tradition of interest in these possible causes.

—David Cantor

The idea of preventive medicine is faintly un-American. It means, first, recognizing that the enemy is us.

Chicago Tribune, 1975

The same correlation could be drawn to the intake of milk. . . . No kind of interviewing [can] get satisfactory results from patients. . . . Since nothing had been proved there exists no reason why experimental work should be conducted along this line.

—U.S. surgeon general
Leonard Scheele on the link
between smoking and cancer

The Emperor of All Maladies: A Biography of Cancer
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