- Nathan Baird
- Innovator's Playbook
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Questions for
innovators and leaders
- Do all your innovation and design projects currently start with
researching and identifying who the customer is and what problems
(needs) need solving?
- Do you know your capability strengths and gaps in the front end
of innovation?
- Do you engage specialists for specialist tasks such as
qualitative research?
- Are you currently investing enough time and resources to get
the front end of innovation right?
- Do you validate concepts for DVF before they go into business
case and development?
