CHAPTER 14: Happy Birthday (2008-2009)

262 The first show was a new animation series: Brooks Barnes, “Google and Creator of ’Family Guy’ Strike a Deal,” New York Times, June 30, 2008.

262 There was Google AdPlanner: New York Times and Wall Street Journal, June 4, 2008.

262 There was the exchange of employees: Ellen Byron, “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation,” Wall Street Journal, November 19, 2008.

263 There was a new partnership with General Electric: Michael Helft, “Idealists and Green Agenda: Environmental Investments Could Pay Off for Google,” New York Times, October 28, 2008.

263 Larry Page: covered extensively in the press and blogosphere.

263 “YouTube crossed the line”: author interview with David Calhoun, June 25, 2008.

263 “does not feel safe”: author interview with Terry Semel, July 9, 2008.

263 “hosts”: author interview with Eric Schmidt, September 15, 2008.

264 “Knol is not a serious threat to Wikipedia”: Nate Anderson tech blog, January 19, 2009.

264 A Google invented browser: official Google Blog announces Chrome, September 1, 2008.

264 “the defining technological shift of our generation”: Schmidt speech at annual shareholders meeting, May 8, 2008.

264 “Everything we do is running on the Web platform”: Larry Page and Sergey Brin at Chrome press conference from Kara Schwisher video blog on All Things D, and from Richard Waters, Financial Times, September 2, 2008.

264 “the most important product”: author interview with Eric Schmidt, September 15, 2008.

265 Despite its importance to Schmidt: Jessica E. Vascellaro and Robert A. Guth, “Google Tackles Microsoft in Launch of Browser,” Wall Street Journal, September 2, 2008.

265 “ten thousand iPhone applications: reproduced in Mary Meeker’s Morgan Stanley report, ”Economy/Internet Trends,“ December 19, 2008.

265 1.6 billion text messages: Schmidt speaks at annual Google shareholders meeting, May 8, 2008 and viewed on Google.com.

265 ”Because his customers use so many more services“: author interview with Ivan Seidenberg, October 30, 2008.

266 ”almost a third of all Google searches“: Brin, ”Letter from the Founders,“ Google 2008 annual report, April 2009.

266 ”I would love to argue“: author interview with Eric Schmidt, September 15, 2008.

266 ”We’re watching it“: author interview with Ivan Seidenberg, October 30, 2008.

266 ”Privacy is a much noisier issue“: author interview with Barry Diller, January 10, 2008.

267 A March 2008 poll: TRUSTe privacy survey from Stephanie Clifford, ”Many See Privacy on Web as Big Issue, Survey Said,“ New York Times, March 16, 2009.

267 Huxley more relevant than Orwell : Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business, Viking Penguin, 1985.

268 ”It’s a totally different kind of advertising“: author interview with Irwin Gotlieb, February 11, 2008.

269 the November 2008 Web 2.0 Summit: attended by author, November 5-7, 2008.

269 The gloom extended to Silicon Valley : the recession’s impact on the valley from a spate of reports, including: Ashlee Vance, ”Tech Companies, Long Insulated, Now Feel Slump,“ New York Times, November 15, 2008; Richard Waters and Chris Nuttall, ”Optimism Fades as Silicon Valley Suffers Job Losses,“ Financial Times, October 20, 2008; Daniel Lyons, ”Down in the Valley,“ Newsweek, October 20, 2008.

271 He wrote a blog in January 2009: Michael Arrington, ”Some Things Need to Change,“ TechCrunch.com, January 28, 2009.

271 ”travel“ no longer a top search word: Eric Schmidt, in a speech at Bloomberg headquarters in New York attended by the author, October 20, 2008.

271 searches for ”bankruptcy“ had jumped 52 percent: Jonathan Rosenberg at Google’s first quarter earnings call on April 16, 2009.

271 ”most significant thing that happened at Google“: author interview with Bill Campbell, November 6, 2008.

272 ”While Google’s success is hard to dispute“: author interview with Mary Meeker, January 23, 2009.

272 ”When everything runs well“: author interview with Patrick Pichette, April 1, 2009.

272 ”Patrick is particularly good“: Eric Schmidt interviewed by Mary Meeker March 3, 2009, at the Morgan Stanley conference in San Francisco.

272 a bonus for 2008 of $1.2 million: Form 8-K, filed with the SEC February 26, 2009.

273 For the first time, Coogle was contracting: Jessica E. Vascellaro and Scott Morrison, ”Google Gears Down for Tougher Times,“ Wall Street Journal, December 3, 2008.

273 ”70 percent of newspapers“: Tim Armstrong at press briefing during Zeitgeist attended by author, September 17, 2008.

273 from $1,425 per month to $2,500: Joe Nocera, ”On Day Care, Google Makes a Rare Fumble,“ New York Times, July 5, 2008.

274 September 19, 2008, TGIF session: attended by author.

274 Google finances in 2008: Google 10K filed with the SEC, December 31, 2008.

275 ”Display advertising“: author interview with Eric Schmidt, April 1, 2009.

275 90 million views: YouTube traffic from Nielsen Media Research, March 2009.

275 ”undenvater“: Google 10-K filed with the SEC for the year ending December 31, 2008.

276 ”our safe landing“: author interview with Eric Schmidt, April 1, 2009.

276 it experienced its first quarter-to-quarter revenue decline: Google first quarter 2009 results released on April 16, 2009.

276 ”Because it is open source“: author interview with Eric Schmidt, April 1, 2009.

276 ”Although Schmidt disputed this“: Jessica E. Vascellaro, ”Google CEO to Keep Seat on Apple Board,“ Wall Street Journal, May 8, 2009.