GOES WITH FLOW

Declining Practice became legal in the U.S.," she

Prompts Switch said, "we moved into the market

to "Contras" and adapted the failing com-pany to the altered demands of Exclusive to the Herald the time. The new millennium,

SANTA MONICA-Citing though, brought with it some

the decline in elective transop-rapid changes. LifeSwitch is

tions, the president of Life-proving that it can once again

Switch Prenatal Adoptions to-adapt to new realities."

day announced that its entire With the change comes a new

nationwide chain of seventeen name. Says Czernek, "To reflect

transoption clinics will shift our shift in emphasis, Life-emphasis from transoption to Switch Prenatal Adoptions will genetic contraception. "Tran-become ContraTemps. We will

soptions will still be per-also have an initial public offer-formed," said president and ing of stock this spring in order CEO Valerie Czernek, but "we to finance an aggressive expan-have to adapt to the times." sion program." When she and her husband, As unanticipated and un-Ron Czernek, bought the chain wanted pregnancies continue to three years ago, "it consisted of decline, ContraTemps may well

six financially strapped abor-become a symbol of the chang-tion clinics. When transoption ing shape of a new era.