15.
Meeting the CEO
Fifty years ago we were only a small multinational
with barely 7,000 employees. Today we have over 38 million
employees in 14,000 companies dealing in over 12 million different
products and services. The size of Goliath is what gives us the
stability to be able to say confidently that we will be looking
after you for many years to come. By 1980 our turnover was equal to
the combined GNP of 72 percent of the planet’s nations. This year
we see the corporation take the next great leap forward—to fully
recognized religion with our own gods, demigods, priests, places of
worship and prayerbook. Goliath shares will be exchanged for entry
into our new faith-based corporate-management system, where you
(the devotees) will worship us (the gods) in exchange for
protection from the world’s evils and a reward in the afterlife. I
know you will join me in this endeavor as you have in all our past
endeavors. A full leaflet explaining how you can help further the
corporation’s interest in this matter will be available shortly.
New Goliath. For all you’ll ever need. For all you’ll ever
want. Ever.
Extract from the Goliath Corporation CEO’s 1988
Conference speech
I walked to the main desk and gave my name
to the receptionist, who, raising her eyebrows at my request,
called the 110th floor, registered some surprise and then asked me
to wait. I pushed Friday towards the waiting area and gave him a
banana I had in my bag. I sat and watched the Goliath officials
walking briskly backwards and forwards across the polished marble
floors, all looking busy but seemingly doing nothing.
“Miss Next?”
There were two individuals standing in front of me.
One was dressed in the dark Goliath blue of an executive; the other
was a footman in full livery holding a polished silver tray.
“Yes?” I said, standing up.
“My name is Mr. Godfrey, the CEO’s personal
assistant’s assitant. If you would be so kind?” He indicated the
tray.
I understood his request, unholstered my automatic
and laid it on the salver. The footman paused politely. I got the
message and placed my two spare clips on it as well. He bowed and
silently withdrew, and the Goliath executive led me silently
towards a roped-off elevator at the far end of the concourse. I
wheeled Friday in, and the doors hissed shut behind us.
It was a glass elevator that rose on the outside of
the building and from our vantage point as we were whisked
noiselessly heavenward, I could see all of Goliathopolis’s
buildings, reaching almost all the way down the coast to Douglas.
The size of the corporation’s holdings was never more demonstrably
immense—all these buildings simply administered the
thousands of companies and millions of employees around the world.
If I had been in a charitable frame of mind, I might have been
impressed by the scale and grandeur of Goliath’s establishment. As
it was, I saw only ill-gotten gains.
The smaller buildings were soon left behind as we
continued on upwards, until even the other skyscrapers were
dwarfed. I was staring with fascination at the spectacular view
when without warning the exterior was suddenly obscured by a white
haze. Water droplets formed on the outside of the elevator, and I
could see nothing until we burst clear of the cloud and into bright
sunshine and a deep blue sky a few seconds later. I stared across
the tops of the clouds that stretched away unbroken into the
distance. I was so enthralled by the spectacle that I didn’t
realize the elevator had stopped.
“Ipsum,” said Friday, who was also impressed and
pointed in case I had missed the view.
“Miss Next?”
I turned. To say the boardroom of the Goliath
Corporation was impressive would not be doing it the justice it
deserves. It was on the top floor of the building. The walls and
roof were all tinted glass and, from where we stood, on a clear day
you must be able to look down upon the world with the viewpoint of
a god. Today it looked as though we were afloat on a cotton-wool
sea. The building and its position, high above the planet both
geographically and morally, perfectly reflected the corporation’s
dominance and power.
In the middle of the room was a long table with
perhaps thirty suited Goliath board members all standing next to
their seats, watching me in silence. No one said anything, and I
was about to ask who was the boss when I noticed a large man
staring out the window with his hands clasped behind his
back.
“Ipsum!” said Friday.
“Allow me,” began my escort, “to introduce the
chief executive officer of the Goliath Corporation, John Henry
Goliath V, great-great-grandson of our founder, John Henry
Goliath.”
The figure staring out the window turned to meet
me. He must have been over six foot eight and was large with it.
Broad, imposing and dominating. He was not yet fifty and had
piercing green eyes that seemed to look straight through me, and he
gave me such a warm smile that I was instantly put at my
ease.
“Miss Next?” he said in a voice like distant
thunder. “I’ve wanted to meet you for some time.”
His handshake was warm and friendly; it was easy to
forget just who he was and what he had done.
“They are standing for you,” he announced,
indicating the board members. “You have personally cost us over a
billion pounds in cash and at least four times that in lost
revenues. Such an adversary is to be admired rather than
reviled.”
The board members applauded for about ten seconds,
then sat back down at their places. I noticed among them Brik
Schitt-Hawse, who inclined his head to me in recognition.
“If I didn’t already know the answer I would offer
you a position on our board,” said the CEO with a smile. “We’re
just finishing a board meeting, Miss Next. In a few minutes, I
shall be at your disposal. Please ask Mr. Godfrey if you require
any refreshments for you or your son.”
“Thank you.”
I asked Godfrey for an orange juice in a beaker for
Friday and took Friday out of his stroller and sat with him on a
nearby armchair to watch the proceedings.
“Item seventy-six,” said a small man wearing a
Goliath-issue cobalt blue suit, “Antarctica. There has been a
degree of opposition to our purchase of the continent by a small
minority of do-gooders who believe our use is anything but
benevolent.”
“And this, Mr. Jarvis, is a problem because . . .
?” demanded John Henry Goliath.
“Not a problem but an observation, sir. I
propose that, to offset any possible negative publicity, we let it
be known that we merely acquired the continent to generate new
ecotourism-related jobs in an area traditionally considered a low
point in employment opportunities.”
“It shall be so,” boomed the CEO. “What
else?”
“Well, since we will take the role of
‘ecocustodians’ very seriously, I propose sending a fleet of ten
warships to protect the continent against vandals who seek to harm
the penguin population, illegally remove ice and snow and create
general mischief.”
“Warships eat heavily into profit margins,” said
another member of the board. But Mr. Jarvis had already thought of
that. “Not if we subcontract the security issue to a foreign power
eager to do business with us. I have formulated a plan whereby the
United Caribbean Nations will patrol the continent in exchange for
all the ice and snow they want. With the purchase of Antarctica, we
can undercut snow exports from all the countries in the Northern
Alliance. Their unsold snow will be bought by us at four pence a
ton, melted and exchanged for building sand with Morocco. This will
be exported to sand-deficient nations at an overall profit of
twelve percent. You’ll find it all in my report.”
There was a murmur of assent around the table. The
CEO nodded his head thoughtfully.
“Thank you, Mr. Jarvis, your idea finds favor with
the board. But tell me, what about the vast natural resource that
we bought Antarctica to exploit in the first place?”
Jarvis snapped his fingers, and the elevator doors
opened to reveal a chef who wheeled in a trolley with a silver
dinner cover. He stopped next to the CEO’s chair, took off the
cover and served the CEO a small plate with what looked like sliced
pork on it. A footman laid a knife and a fork next to the plate,
along with a crisp napkin, then withdrew.
The CEO took a small forkful and put it in his
mouth. His eyes opened wide in shock, and he spit it out. The
footman passed him a glass of water.
“Disgusting!”
“I agree, sir,” replied Jarvis, “almost completely
inedible.”
“Blast! Do you mean to tell me we’ve bought an
entire continent with a potential food yield of ten million
penguin-units per year only to find we can’t eat any of
them?”
“Only a minor setback, sir. If you would all turn
to page 72 of your agenda . . .”
All the board members simultaneously opened their
files. Jarvis picked up his report and walked to the window to read
it.
“ ‘The problem of selling penguins as the Sunday
roast of choice can be split into two parts: one, that penguins
taste like creosote, and two, that many people have a misguided
idea that penguins are somewhat “cute” and “cuddly” and
“endangered.” To take the first point first, I propose that, as
part of the launch of this abundant new foodstuff, there should be
a special penguin-cookery show on GoliathChannel 16, as well as a
highly amusing advertising campaign with the catchy phrase
“P-p-p-prepare a p-p-p-penguin.” ’ ”
The CEO nodded thoughtfully.
“I further suggest,” continued Jarvis, “that we
finance an independent study into the health-imbuing qualities of
seabirds in general. The findings of this independent and wholly
impartial study shall be that the recommended weekly intake of
penguin per person should be . . . one penguin.”
“And point two?” asked another board member. “The
public’s positive and noneatworthy perception of penguins in
general?”
“Not insurmountable, sir. If you recall, we had a
similar problem marketing baby-seal burgers, and that is now one of
our most popular lines. I suggest we depict penguins as callous and
unfeeling creatures who insist on bringing up their children in
what is little more than a large chest freezer. Furthermore, the
‘endangered’ marketing problem can be used to our advantage by an
advertising strategy along the lines of ‘Eat them quick before
they’re all gone!’ ”
“Or,” said another board member, “ ‘Place a penguin
in your kitchen—have a snack before extinction.’ ”
“Doesn’t rhyme very well, does it?” said a third.
“What about ‘For a taste that’s a bit more distinct, eat a bird
before it’s extinct’?”
“I preferred mine.”
Jarvis sat down and awaited the CEO’s
thoughts.
“It shall be so. Why not ‘Antarctica—the New
Arctic’ as a by-line? Have our people in advertising put a campaign
together. The meeting is over.”
The board members closed their folders in one
single synchronized movement and then filed in an orderly way to
the far end of the room, where a curved staircase led downstairs.
Within a few minutes, only Brik Schitt-Hawse and the CEO remained.
He placed his red-leather briefcase on the desk in front of me and
looked at me dispassionately, saying nothing. For someone like
Schitt-Hawse who loved the sound of his own voice, it was clear the
CEO called every shot.
“What did you think?” asked Goliath.
“Think?” I replied. “How about ‘Morally
Reprehensible’?”
“I believe that you will find there is no moral
good or bad, Miss Next. Morality can be asserted only from the safe
retrospection of twenty years or more. Parliaments have far too
short a life to do any long-term good. It is up to corporations to
do what is best for everyone. The tenure of an administration may
be five years—for us it can be several centuries, and none of that
tiresome accountability to get in the way. The leap to Goliath as a
religion is the next logical step.”
“I’m not convinced, Mr. Goliath,” I told him. “I
thought you were becoming a religion to evade the Seventh
Revealment of St. Zvlkx.”
He gazed at me with his piercing green eyes. “It’s
avoid, not evade, Miss Next. A trifling textual change but
legally with great implications. We can legally attempt to avoid
the future but not evade it. As long as we can demonstrate a
forty-nine-percent chance that our future-altering attempts might
fail, we are legally safe. The ChronoGuard is very strict on the
rules and we’d be fools to try and break them.”
“You didn’t ask me up here to argue legal
definitions, Mr. Goliath.”
“No, Miss Next. I wanted to have this opportunity
to explain ourselves to you, one of our most vociferous opponents.
I have doubts, too, and if I can make you understand then I will
have convinced myself that what we are doing is right, and good.
Have a seat.”
I sat, rather too obediently. Mr. Goliath had a
strong personality.
“Humans are molded by evolution to be
short-termists, Miss Next,” he continued. His voice rumbled deeply
and seemed to echo inside my head. “We need only to see our
children to reproductive age to be successful in a biological
sense. We have to move beyond that. If we see ourselves as
residents on this planet for the long term, we need to plan for the
long term. Goliath has a thousand-year plan for itself. The
responsibility for this planet is far too important to leave to a
fragmented group of governments, constantly bickering over borders
and only looking towards their own self-interest. We at Goliath see
ourselves not as a corporation or a government but as a force for
good. A force for good in waiting. We have thirty-eight
million employees at present; it isn’t difficult to see the benefit
of having three billion. Imagine everyone on the planet working
towards a single goal—the banishment of all governments and the
creation of one business whose sole function it is to run the
planet for the people on the planet, equally and sustainably
for all—not Goliath, but Earth, Inc. A company with every
member of the world holding a single, equal share.”
“Is that why you’re becoming a religion?”
“Let’s just say that your friend Mr. Zvlkx has
goaded us into a course of action that is long overdue. You used
the word ‘religion,’ but we see it more as a one, unifying faith to
bring all mankind together. One world, one nation, one people, one
aim. Surely you can see the sense in that?”
The strange thing was, I began to see that it could
work. Without nations there would be no border disputes. The
Crimean War alone had lasted for nearly 132 years, and there were
at least a hundred smaller conflicts going on around the planet.
Suddenly Goliath seemed not so bad after all, and was indeed our
friend. I was a fool not to realize it before.
I rubbed my temples.
“So,” continued the CEO in a soft rumble, “I’d like
to offer an olive branch to you right now and uneradicate your
husband.”
“In return,” added Schitt-Hawse, speaking for the
first time, “we would like for you to accept our full, frank and
unreserved apology and sign our Standard Forgiveness Release
Form.”
I looked at them both in turn, then at the contract
they had placed in front of me, then at Friday, who had put his
fingers in his mouth and was looking up at me with an inquisitive
air. I had to get my husband back, and Friday his father. There
didn’t seem any good reason not to sign.
“I want your word you’ll get him back.”
“You have it,” replied the CEO.
I took the offered pen and signed the form at the
bottom.
“Excellent!” muttered the CEO. “We’ll reactualize
your husband as soon as possible. Good day, Miss Next. It was a
very great pleasure to meet you.”
“And you,” I replied, smiling and shaking both
their hands. “I must say I’m very pleased with what I’ve heard here
today. You can count on my support when you become a
religion.”
They gave me some leaflets on how to join New
Goliath, which I eagerly accepted, and I was shown out a few
minutes later, the shuttle to Tarbuck Graviport having been held on
my account. By the time I had reached Tarbuck, the inane grin had
subsided from my face; by the time I had arrived at Saknussum, I
was confused; on the drive back to Swindon, I was suspicious that
something wasn’t quite right; by the time I had reached Mum’s home,
I was furious. I had been duped by Goliath—again.